![]() ![]() ![]() These are all SERP features that help to enrich the search experience for users. You may notice that some search terms bring up the knowledge panel on the right, a map view, a featured snippet, or a "people also ask" panel. Keyword rankings may fluctuate from day to day, and to make things more confusing, they can also change based on location and the type of term. Google ranks pages based on several different metrics, including the relevancy of your content to search terms.Ī "keyword ranking" is simply an indication as to how relevant Google has deemed your website that relates specifically with keywords you've targeted.Įvery individual page will have its own keyword rankings for each term it targets.Įvery page on your website included in your sitemap (and not marked as "noindex") has the opportunity to rank. This guide will explore how keyword rankings are calculated, why they matter to your website, and how you can easily keep track of your Google rankings. Keyword positions matter, and keeping track of where your site appears in the rankings can help to inform your strategy. ![]() If your site appears on the second or third page for a keyword, you could be missing out on a boatload of traffic. This means that 75% of users will find what they are looking for on page 1. Only 25% of users will venture to the second page of search. ![]()
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